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The Problem: Scattered Data, Slow Answers

Go-to-market teams depend on data from dozens of tools — CRM, marketing automation, product analytics, billing, ad platforms — yet getting a unified view requires BI tickets, SQL expertise, and weeks of waiting. Metrics conflict across spreadsheets, tribal knowledge replaces governed definitions, and operators spend more time requesting data than acting on it.

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How Workshop Solves It

Workshop gives marketing ops, revenue ops, and growth teams a self-serve analytics layer on top of their existing data warehouse and semantic layer. Connect your data, ask questions in natural language, and get trusted answers — no SQL required.
1

Connect your warehouse

Plug in Snowflake, BigQuery, Postgres, or Redshift. Workshop reads your schema and dbt documentation automatically, so it understands your data from day one.
2

Leverage your semantic layer

Workshop natively understands dbt metrics, dimensions, and relationships. Queries are governed from the start — everyone works from the same source of truth.
3

Ask questions in plain English

Type what you want to know. Workshop generates the SQL, runs it on your warehouse, and returns charts, tables, and explanations.
Show pipeline coverage ratio by quarter against quota targets,
broken down by sales team and deal stage.
4

Build dashboards and share

Turn answers into live dashboards. Share with your team via built-in auth — everyone sees the same governed numbers.

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Why Workshop for GTM Analytics

Instant Answers, No SQL Required

Ask questions in natural language and get numbers, charts, and reasoning back. No BI tickets, no waiting.

dbt-Native Semantic Layer

Workshop reads your dbt models, metrics, and documentation natively. Queries run on your infrastructure and respect your metric definitions — governed by default.

Governed Metrics Everyone Trusts

Analytics engineers define the source of truth. Everyone else gets self-serve access to the same governed metrics — no conflicting spreadsheets, no tribal knowledge.

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Analytics Across Every Function

Multi-touch attribution, channel ROI, and funnel analysis across all your marketing platforms. Ask Workshop to compare spend, CPA, and ROAS across Google Ads, Meta, and LinkedIn with interactive date filtering.
Pipeline coverage, forecast accuracy, and deal velocity metrics your revenue team can trust. Build a unified view from first touch to closed-won.
Retention cohorts, feature adoption, and engagement metrics connected to your product database. Compare behavior between free and paid user segments.
Board-ready dashboards with KPIs across marketing, sales, product, and finance — always up to date and always governed.
End-to-end conversion funnels from first touch to revenue, with drop-off analysis at every stage.
MRR, churn, expansion, and cohort LTV analysis powered by your billing and CRM data.

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Example Prompts

These are the kinds of questions teams ask Workshop every day: 
Show me pipeline coverage by quarter vs quota

Which marketing channels have the best LTV:CAC ratio?

Build a multi-touch attribution report showing how marketing
channels contribute to pipeline and closed revenue.

Create a cohort retention analysis showing weekly retention
rates by acquisition channel with trend comparison.

What drove the revenue dip last month?

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Who This Is For

  • Marketing Ops — channel attribution, campaign performance, funnel conversion
  • Revenue Ops — pipeline forecasting, quota attainment, deal velocity
  • Growth Teams — cohort analysis, retention metrics, feature adoption
  • Data Teams — governed self-serve analytics that reduce BI ticket volume
  • Executives — real-time dashboards with metrics they can trust

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dbt Integration

Workshop reads your dbt project natively:
  • Models and metrics are understood as first-class objects
  • Documentation and descriptions provide context for natural language queries
  • Tests and constraints ensure data quality at query time
  • Relationships between models inform how Workshop joins data
If your analytics engineering team already maintains a dbt project, Workshop becomes the self-serve layer on top — no additional modeling required.

Ready to unify your GTM data?

Start building with Workshop for free. Connect your warehouse and ask your first question in minutes.